Shopper rewards card

Rocketdog

Rewards cards have come along way since their incredulous inception when people would shun them because they seemed an invasion of customers privacy. Todays technology and communications revolution has designed credit cards to gage customers loyalty towards a companies services and products. In exchange a company offers free merchandise, cash savings and discounted rewards on purchases. You can get dollar discounts for points accumulated through purchases with Coles group Flybuy loyalty program, Woolworth's everyday rewards, Velocity points accumulated gets you discount fuel at the BP pump. The downside of disclosing your shopping habits in exchange for rewards is that you become too transparent with some of your privacy is disclosed for interpretation across the Consumer marketplace. Privacy laws protect your personal information while your purchases and spending habits are open to interpretation and manipulation. In so doing companies can read your behaviour to offer you further services or discounts to entice you to spend more. Essentially they are offered not as scamming devise, but as a way your future consumer behaviour can be personalised and customised for your benefit. The companies can determine how consumers spend there money and design processes and systems to accommodate customers needs and demands. Whether we like it or not this is the way the modern marketplace is evolving and all we can do is help develop it or become hermits from mainstream society.