Is too much choice an issue and how do you decide what to buy?

Joh :)

There is way to much choice on our Super Market Shelves these days and is so unnecessary and confusing. Products confuse shoppers further by touting health benefits with labels that sometimes don’t have a clear meaning.
Some eg's are when evaluating eggs, the choices are no longer just brown or white, and medium, large, extra large, or jumbo. We are faced with cage-free, free-range, with omega-3, pasteurized, all-natural, vegetarian, and organic.
Among Oral-B toothbrushes, we lost count at a dozen, each with its own claim (crisscross bristles that remove up to 90 percent of plaque, for starters), sensative, whitening, for gum disease prevention, different colours, flavours.
Ice cream or frozen dairy dessert comes in Natural, French, Half the Fat, No Sugar Added, Extra Creamy, Homemade, Lactose Free, and CarbSmart.
If all of that is enough to give you a headache, consider Panadol, but you’ll need to decide among tablets, film-coated tablets, caplets, capsules, gel caplets, and Liqui-Gels.
There are far too many varieties, flavors, and fragrances shouting from the shelves. When I saw the salad dressing aisle expand to triple its former size, I realized that things are getting out of hand.”
OMG my head has started to spin again. Most new items are generated because manufacturers are under pressure to increase growth. New items are the lifeblood of many categories, and without them both retailers and manufacturers would struggle.Companies see themselves at a disadvantage if they don’t keep up with the Joneses. If a competitor has eight items and you have two, there’s a better chance the sale will go to competitor. But when will this all stop or are the supermarkets just going to add extensions onto their already large stores and keep adding more and more variants.
I do get why the Supermarkets have so many variants as each customer is unique, with their own tastes and preferences and budget.They strive to meet all of their customers’ needs in one store. They need to stock the products that "ALL" customers want, plus a little. By ‘plus a little,’ i mean items that may surprise or delight us when shopping in their stores, to keep the experience fresh and fun, so they’ll want to return.”