Is too much choice an issue and how do you decide what to buy?

glenny18

Too much choice is not bad, I think the more choice the better, we know are favourite brand but sometimes will try something different. We all like different tastes so even though it is one item it can have varying tastes for the same thing, we try and buy the one we like. I do not like it when a brand I buy goes missing in Coles and Woolies, they go missing because they are taking the branded items out and replacing them with their own brand to compete with ALDI, I do not like this and will go to another store to find it then buy it from them. I always tell the service desk for feedback so they know I am going somewhere else to get a product and not shopping in their store, at current the worst at this is Coles. I would also say this is not the way to compete with ALDI. I shop at ALDI and like the choices there, over time we have tried the different items there and if we like them stick with them, compare the size and price to the other supermarkets and if its better we continue to buy it. I still shop at Coles for the things I cannot get at ALDI and then at Woolies for good specials and promotions. Having the choice in a supermarket is more of a reason to shop there because you should be able to get all the items you want, it should be up to us where we buy the items we buy and because we are now more health and price conscious we will buy the items we know and like. There is nothing worse when you think a store sells the brand you like and go there to get it and its gone, generally replaced with the home or store brand. If I have to go to another store to get it I am likely then to do more shopping there and not go back to the other one, really they are shooting them selves in the foot. If a new product is on the shelf and there are more than one to choose from I read the information, compare the prices and then depending on the brand and if I have used it before make a choice, if I wasn't that happy with it I would try one of the others next time till I get the one I or we like and stick with that. We are open to trying new brands but do not like being forced to take a replacement, specially if we think it is of a lesser quality. So yes love to have choices it makes the shopping a bit more interesting it would be terrible if there was only one brand of every item, imagine shopping in Coles where every item is Coles homebrand, no thanks, and I believe it is important to tell the service desk what is missing and that I will go somewhere else to get it and if I know who has it I pass that information on as well, they don't like hearing that I am going to ALDI or Woolies to get something they don't have.