Is too much choice an issue and how do you decide what to buy?

Posted by: looklively

22nd Mar 2017 11:05am

Coles and Woolies are following Aldi's lead and cutting the number of product lines they stock as a result of customers finding that too much choice is stressful. So what do you think? - How do you feel about having less choice in the supermarket? What would you do if your usual brand was no longer available? Would you prefer more or fewer brands to choose from? Does having too many brands to choose from make it harder to decide? When you are faced with a wide range of products to choose from, how you make your decision?

lisadv

24th Mar 2017 07:10pm

I find that there are times I go into a supermarket to by something and when greeted by the wall of choices end up walking out with nothing because it all becomes too confusing. The number of times I have cringed as I pass the toothbrush section of the aisle - how can it be so confusing?
Having said that I have noticed many of the products I regularly buy disappearing from the shelves which often makes me choose to shop elsewhere. I think choice is important but you need a simple variety so all tastes are covered; however supermarkets seem to be making odd decisions about what products they keep, such that you end up with a wall of the same thing (regardless of brand). It feels very much like they are trying to control our spending which makes me very uncomfortable. I have started buying more basic ingredients and making my own meals - so I can get what I want including experimenting with ideas that inspire me.

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