Is too much choice an issue and how do you decide what to buy?

Littlelegs

There are various items at the supermarket which I always buy the same brand no matter how many choices there are. These are things like baked beans, some cereals, biscuits, to name just a few. If my usual brand of these was not available, I would not purchase any other brand. In some categories in the supermarket, such as toilet paper and washing detergent, there are far too many choices and this often makes my decision quite difficult as you have to weigh up, not only the price, size of the product, quality that you perceive the product to be, etc. If my usual brand in the latter two categories are not available or at a price I consider too extreme, I may experiment with another product that is on special and may have always wanted to try except for the price factor (which was recently the case with Kleenex Aloe Vera Toilet Tissue). I remembered doing a survey probably well over a year ago, about these different varieties becoming available, and when I saw this Aloe Vera variety being offered at around about half price, I thought this would be the ideal time to trial it.