Is too much choice an issue and how do you decide what to buy?

Posted by: looklively

22nd Mar 2017 11:05am

Coles and Woolies are following Aldi's lead and cutting the number of product lines they stock as a result of customers finding that too much choice is stressful. So what do you think? - How do you feel about having less choice in the supermarket? What would you do if your usual brand was no longer available? Would you prefer more or fewer brands to choose from? Does having too many brands to choose from make it harder to decide? When you are faced with a wide range of products to choose from, how you make your decision?

Dex

23rd Mar 2017 09:45pm

It's pretty much a matter of personal choice, regardless of what the supermarkets do in regards to the range of stock, we will always choose what we actually want, sometimes what we desire is there is a large enough range.The supermarkets are reducing stock in a marketing ploy to "force" us to choose the items they want that are usually slightly higher in price and have a larger profit margin, Woolworth's especially, I currently no longer shop at Woolworth's due to price fixing and their not so subtle tactic of reducing stock ranges to increase profitability.I am luckier than most, I understand their marketing tactics. There are not "real" specials, just items they wish to either remove from stock or over-supply.

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