Is too much choice an issue and how do you decide what to buy?

Ashar

Too much choice is not an issue, the more variety and brands of items to choose from in the supermarket the better. Where did this finding that customers who have too much choice are stressed out come from? Obviously from the supermarkets themselves. What a load of rubbish, baloney! They want to maximise their profits by selling their own home brands at the expense of suppliers and producers and to the detriment of consumers to gain market dominance. I constantly have to search online for my favourite brands .as they are no longer stocked by the supermarket. I definitely prefer very many more brands to choose from especially Australian made brands. If there are more brands to choose from it makes no less easier or harder to decide. My decisions are based on quality, whether it is Australian made or not, nutritional value and type of packaging as well as no artificial flavours and colouring, no MSG, no palm oil content.