Is too much choice an issue and how do you decide what to buy?

Posted by: looklively

22nd Mar 2017 11:05am

Coles and Woolies are following Aldi's lead and cutting the number of product lines they stock as a result of customers finding that too much choice is stressful. So what do you think? - How do you feel about having less choice in the supermarket? What would you do if your usual brand was no longer available? Would you prefer more or fewer brands to choose from? Does having too many brands to choose from make it harder to decide? When you are faced with a wide range of products to choose from, how you make your decision?

mez1

23rd Mar 2017 04:41pm

I don't find it stressful if there is too much choice. I'm happy to compare products in terms of country of origin, ingredients, additives, price, etc. There are many people with particular dietary requirements so choice is important to them. Having said that, once I decide on my preferred product, I stick to it, so the issue of amount of choice becomes less relevant. That is, until that product disappears from the shelves and the process starts again! I do not like the way Coles and Woolworths are reducing the number of brands and replacing with their own home brands. I shop at Aldi occasionally but that is more for the experience of finding bargains or something different to try, rather than as a regular supermarket shop.

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