Is too much choice an issue and how do you decide what to buy?

Posted by: looklively

22nd Mar 2017 11:05am

Coles and Woolies are following Aldi's lead and cutting the number of product lines they stock as a result of customers finding that too much choice is stressful. So what do you think? - How do you feel about having less choice in the supermarket? What would you do if your usual brand was no longer available? Would you prefer more or fewer brands to choose from? Does having too many brands to choose from make it harder to decide? When you are faced with a wide range of products to choose from, how you make your decision?

MazzyJ

23rd Mar 2017 04:22pm

For me there isn't enough choice as the big supermarkets are removing popular brands and replacing them with their own brand items which in most cases is rubbish. Seems each fortnight when I go shopping more things I normally buy are missing and in their place is the supermarket brand stuff or nothing at all. The only supermarket brand stuff I have found any good is the Woolworths butter and their Macro frozen veggies. All else is rubbish and Coles I don't buy their own brand stuff since I got coles grated cheddar cheese and couldn't cut through the stuff with kitchen scissors when it was melted.
Aldi I wish had more variety as they don't have much I need.
When my usual brad isn't there I don't buy anything and if I find it in another supermarket I will shop there. Having a wide range makes it easier for me to choose. I check out what's in the product and the price and if they are similar and I need two I will get two different brands to see which I like better.
I live in a small country area the local supermarket is a small IGA they don't have a big range and are almost twice the price of Woolworths. Woolworths is 30mins from me so I go there as even adding what I pay for petrol to get there I'm still saving money (well getting more for my money)
Coles and Aldi are both over an hour one way from me so I don't get there often.
I think Woolworths and Coles should remove the self serve lanes and add more checkouts and products.

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