Is too much choice an issue and how do you decide what to buy?
Posted by: looklively
22nd Mar 2017 11:05am
Nita
- 23rd Mar 2017 04:08pm
I have only been thinking about this topic throughout the past week. I know that over the years, I have come across a situation where my favourite product was no longer going to be stocked, I was so annoyed at this decision and voiced my opinion to a Coles worker, who also agreed with me. I can understand if a brand stops making a specific product but when a Supermarket, especially the giants like Coles & Woolworths, start taking it upon themselves to decide what to sell us....that really gets my goat! I refuse to shop at Aldi....I walked in one day, intent on doing my shopping there but couldn't find my favourite brands, I ended up walking back out through the checkout with NO products at all.
I have no idea who the Supermarkets spoke to when they came to the idea that customers were bamboozled by choice....I know myself, I love having choice, I love being in control of my shopping and what I decide to buy for the family...what I decide to consume myself and I don't want to lose this control. Coles & Woolworths have me feeling rail-roaded, when ever they decide to stop stocking a product or brand, which is happening more & more as they both bring in more lines of their own home brands, I am fed up & completely frustrated by their ignorance and their lack of thought for the customer.
If I'm shopping and I'm faced with a variety of choices for a particular product, I will try them all, until I find the brand that tastes the best to me, the one that my family prefer. I also take into consideration where the product is made and may also check the nutrition panel for salt, sugar and fat content.
I love having the opportunity to make my own choice. How boring would the weekly shopping trip be if we only had 1 or 2 brand choices available for all lines of products?
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