Is too much choice an issue and how do you decide what to buy?

Posted by: looklively

22nd Mar 2017 11:05am

Coles and Woolies are following Aldi's lead and cutting the number of product lines they stock as a result of customers finding that too much choice is stressful. So what do you think? - How do you feel about having less choice in the supermarket? What would you do if your usual brand was no longer available? Would you prefer more or fewer brands to choose from? Does having too many brands to choose from make it harder to decide? When you are faced with a wide range of products to choose from, how you make your decision?

twhillas

23rd Mar 2017 03:59pm

Living in a small rural community and having to travel 45 km to a Foodland SA medium-sized supermarket OR 40 km to a small Foodworks supermarket makes the question of Coles and Woolworths - some 200 km distant to nearest one - somewhat moot. Although I appreciate the range of product lines stocked, I fully understand the rationale behind reducing the number of brands/package size options for certain stocked items - especially in terms of shelf-space/use-by or best-before date expiration and subsequent wastage/sales losses. In these terms I support the move to fewer options/choices PROVIDED the quality and competitive pricing is retained plus Australian produce/manufactured products are give pre-eminence over imported, lower quality products and that it is NOT a means by large supermarket chains to use as a negotiating tool to force producers/manufacturers into unsustainable pricing supply contracts with a view to forcing these producers/manufacturers out of business and allow the supermarket chain to provide their own brand-name products to the public!

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