Food & Drink

Is too much choice an issue and how do you decide what to buy?

Food & Drink

Posted by: looklively

22nd Mar 2017 11:05am

Coles and Woolies are following Aldi's lead and cutting the number of product lines they stock as a result of customers finding that too much choice is stressful. So what do you think? - How do you feel about having less choice in the supermarket? What would you do if your usual brand was no longer available? Would you prefer more or fewer brands to choose from? Does having too many brands to choose from make it harder to decide? When you are faced with a wide range of products to choose from, how you make your decision?

TinaBop
  • 23rd Mar 2017 11:27am

Me personally, I like to see a wide range of products, I don't think having too many brands does make it complicated to shop. For me I like a variety to choose from, because I don't always go by the brand but mostly by the price, so what may be on special one week may not be on special the next week and so I will usually choose the next brand that seems like value for money.

I think if we had less choice to choose from in the supermarkets it makes it difficult in the sense that not only are we limited by product choice and price but the opportunity to explore new brands as well. How does the supermarkets know what all consumers like, what maybe a terrific product for one may not be for the other. I know that when I shop I will go to a store that usually stocks the products/brands that I enjoy buying. If a shop was to stop stocking my that particular brand/product there is a high possibility that I may not continue to shop there unless I felt they could replace it with another brand that I thought would be equal value for money and quality. But as I said then if I feel like there isn't a product/brand on the shelf that could compare to the usual one that I like then I would most likely shop elsewhere.

For example, there is a family meal packet sold only in Woolworths stores, that is not in Coles, but is also found in IGA, when doing my weekly grocery shopping I will usually shop at one of the two stores for these particular products....if all supermarkets had a variety to choose from it would make the decision on where to shop much easier as you would know that no matter where you shopped you could still buy your favourite product/brand


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