Is too much choice an issue and how do you decide what to buy?

PukPuk

I see supermarket shopping the same as going to a chinese restaurant where you can order from item 1 to over 100. Making a choice always seems to be prolonged even though I always go for Combination Soup, Honey Chicken, a beef and special fried rice but because we are sticky beaks we feel compelled to see everything else on the menu. Given most supermarket product lines are relatively similar between brands, making the choice is not really that hard but because there are multiple brands there, we assess each one. Multiply this by many items on the shopping list and what should take 30 minutes for a big shop becomes over an hour only because we read the same thing on multiple brands. Then to prove the stupidity level of the human brain, we do the same thing the following week for the same items. At least with a reduction in brands for like products there can be less multiple reading but then maybe some persons would take this time to re-read the same just to achieve the 1 hour plus shopping to maximise unproductivity. When it comes to a preferred product being unavailable, accept life's challenge and try something different. Never know, it may be better or at least break the monotony of routine. If that doesn't suit then when going to do the weekly shop, try turning left or right, opposite to normal and you might find the product of delight in that other supermarket. And if that is still too hard on the grey matter, bring back Henry Ford where you could have your T Model Ford in any colour of your choice - as long as it is black.