Is too much choice an issue and how do you decide what to buy?

Posted by: looklively

22nd Mar 2017 11:05am

Coles and Woolies are following Aldi's lead and cutting the number of product lines they stock as a result of customers finding that too much choice is stressful. So what do you think? - How do you feel about having less choice in the supermarket? What would you do if your usual brand was no longer available? Would you prefer more or fewer brands to choose from? Does having too many brands to choose from make it harder to decide? When you are faced with a wide range of products to choose from, how you make your decision?

marianne101

26th Mar 2017 11:20am

Yes but it depends on what you are after. There seems to be a huge choice in say, yogurts, breads and cereals but less for other items, such as 'healthier' options like gluten, dairy or allergen reduced products there is less. It seems convenience items like ready made rice, pasta sauces and the like are growing dramatically which might be a reflection on us all being time poor? I do try and plan in advance to save time and occasionally I will go to a few different shops so I can get what I want on sale. It has happened to me that a brand or product is no longer available and I have asked the supermarket if they will be getting it back in or if its permanently deleted, it is good to ask as I think if they have enough demand, it can sometimes mean they will get it, my example was with a soy milk brand that was stocked at other Coles stores but not my local one.

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