Is too much choice an issue and how do you decide what to buy?

Posted by: looklively

22nd Mar 2017 11:05am

Coles and Woolies are following Aldi's lead and cutting the number of product lines they stock as a result of customers finding that too much choice is stressful. So what do you think? - How do you feel about having less choice in the supermarket? What would you do if your usual brand was no longer available? Would you prefer more or fewer brands to choose from? Does having too many brands to choose from make it harder to decide? When you are faced with a wide range of products to choose from, how you make your decision?

frannymanny

24th Mar 2017 08:04pm

I really dislike shopping, particularly in supermarkets, to the extent that I have sometimes found myself in a queue with a couple of heavily loaded trolleys in front of me and I have just abandoned my trolley and walked out.
I have partially solved the problem by writing myself a list of immediate "must buys" and making a quick top up visit about three times per week. I am very price driven and I make a bee line for the cheap Aldi products that I like. Those products are always the same price. There is only one choice for me and that is the cheapest. I do not have to compare prices in aldi because the products I like are always in stock. They also open extra checkout lines when there are three or so trolleys in line. I really do not want a lot of choice, I want to get in and out knowinc exactly how much I am going to spend and what I am going to spend it on. I love Aldi!

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