Is too much choice an issue and how do you decide what to buy?
Posted by: looklively
22nd Mar 2017 11:05am
mysteron347
- 24th Mar 2017 01:47pm
I'm not sure that Aldi has provided a "lead" in reducing variety. The two majors appear to have had a policy of stocking the two major national brands plus their own generic for decades. Sure - they'll take on a competitive brand sometimes - for as long as the manufacturer is footing the advertising bill, they'll demand their "fair share" of the market created.
I've always found IGA locally give shelf-space to smaller locally-owned and locally-manufactured brands. No chance with the majors - if only because they're controlled from the East and want to deal with as few suppliers as possible.
Aldi? Their stores are small and really don't have the space for many brands. I can't resist their prices, but I'm not impressed with their imitation products - change the name but make the packaging as close as possible to the well-known original.
I'm forced to buy cheap in any case. I don't see much difference between the generic and name-brands, but origin is of supreme importance - especially for food items.
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