Is too much choice an issue and how do you decide what to buy?

Posted by: looklively

22nd Mar 2017 11:05am

Coles and Woolies are following Aldi's lead and cutting the number of product lines they stock as a result of customers finding that too much choice is stressful. So what do you think? - How do you feel about having less choice in the supermarket? What would you do if your usual brand was no longer available? Would you prefer more or fewer brands to choose from? Does having too many brands to choose from make it harder to decide? When you are faced with a wide range of products to choose from, how you make your decision?

Motherparrot

24th Mar 2017 09:52am

My understanding is that "home brand" labelled goods are made by well known manufacturers so these are doubled up on the shelves so are these the lines that they are cutting? The manufacturers aren't therefore missing out. Most of us have our regular brands that we buy and I'm sure Coles and Woolies are very aware of this through their sales reports so would be cutting the brands that are not big sellers. For everyday staple items, there is a "home brand" available so I don't see the need for lots of variety in this area. Generally, most of us don't spend too much time perusing the shelves, we want to get in and out of the supermarket as quickly as possible. If I wanted a special item and it was not available in the supermarket I would go to a premium grocery store to look for it or look on line. I would be happy with fewer brands but would appreciate better sizing of products which would then suit all consumers.

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