Is too much choice an issue and how do you decide what to buy?

Posted by: looklively

22nd Mar 2017 11:05am

Coles and Woolies are following Aldi's lead and cutting the number of product lines they stock as a result of customers finding that too much choice is stressful. So what do you think? - How do you feel about having less choice in the supermarket? What would you do if your usual brand was no longer available? Would you prefer more or fewer brands to choose from? Does having too many brands to choose from make it harder to decide? When you are faced with a wide range of products to choose from, how you make your decision?

bearman

23rd Mar 2017 10:54pm

Big companies do surveys,(yup they ask people like you and me), what we do and don't like before they get rid of or add a product to their stock. So don't sweat too much over losing a well loved product disappearing from the shelf. Maybe a few of the more obscure brands that don't sell very well and just take up shelf space until they end up on the specials section to get rid of the last of it before being put in the trash.
You would be amazed at how much stock gets thrown out each week because it costs too much to return it to the supplier.
I think shrinking economics will eventually see shops selling fewer brands and this will make it harder for anyone with a "SECRET" recipe to break into this market and to se their product on a shelf for sale. I will try new brands if they are price competitive but otherwise I will stick to the tried and true so i don't waste my money

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