Is too much choice an issue and how do you decide what to buy?

Posted by: looklively

22nd Mar 2017 11:05am

Coles and Woolies are following Aldi's lead and cutting the number of product lines they stock as a result of customers finding that too much choice is stressful. So what do you think? - How do you feel about having less choice in the supermarket? What would you do if your usual brand was no longer available? Would you prefer more or fewer brands to choose from? Does having too many brands to choose from make it harder to decide? When you are faced with a wide range of products to choose from, how you make your decision?

tinacz

23rd Mar 2017 09:57pm

I shop at Aldi as I like specific food items and the prices of everyday products are good. I also visit other supermarkets as I enjoy the range of products available. If these items were not available I would shop more at independent delicatessens and specialty stores. Supermarkets need to strike a balance between choice and competitively priced everyday items or staples. Display and signage can assist customers making a choice and to limit confusion. Initially my choice is guided by product experience and recognition, price or promotions. Once I pick up the item I look at the ingredients and country of origin. I prefer products without too many colours and preservatives. I prefer products from Australia, Europe and New Zealand. The choice does not confuse me as I simply do not look all the items in one visit.

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