Is too much choice an issue and how do you decide what to buy?

Posted by: looklively

22nd Mar 2017 11:05am

Coles and Woolies are following Aldi's lead and cutting the number of product lines they stock as a result of customers finding that too much choice is stressful. So what do you think? - How do you feel about having less choice in the supermarket? What would you do if your usual brand was no longer available? Would you prefer more or fewer brands to choose from? Does having too many brands to choose from make it harder to decide? When you are faced with a wide range of products to choose from, how you make your decision?

El

23rd Mar 2017 04:17pm

Although I am probably a very indecisive person and too many choices can stress me out, I am not a fan of shopping at Aldi for that very reason - very limited choices of brands. I usually do shop at Woolworths although have been lately shopping at Coles because they seem to have been offering better "bonuses" and I am on a bit of a Flybuys mission. I think price still plays quite a bit part in the decision of which product to choose, I find I am not a really "brand loyal" shopper and do like to try new products and brands as they come onto the market. The only benefit I can see from less brands to choose from is that it will save time in the supermarket but I am not sure that Coles and Woolworths are making the right decision in cutting their choices down as a lot of shoppers feel the same as I do and like the variety of brands.

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