Is too much choice an issue and how do you decide what to buy?

Posted by: looklively

22nd Mar 2017 11:05am

Coles and Woolies are following Aldi's lead and cutting the number of product lines they stock as a result of customers finding that too much choice is stressful. So what do you think? - How do you feel about having less choice in the supermarket? What would you do if your usual brand was no longer available? Would you prefer more or fewer brands to choose from? Does having too many brands to choose from make it harder to decide? When you are faced with a wide range of products to choose from, how you make your decision?

KennethS

23rd Mar 2017 02:36pm

Two factors determine our buying of groceries, namely quality and value for money, and consequently ALDI gets the lion's share of our business. we tend to buy the items that we prefer where they are not stocked at ALDI from Coles and Woolworths, with Coles getting the bulk of such business. The only loyalty we have is to our wallets.
if a branded product we prefer is dropped by Coles or Woolies, we will either find an alternate stockist, or another competing product, and so long as it is acceptable price will be the criteria as to where we buy it. Probably will be ALDI if all other factors are equal.
We don't bother about fuel coupons as a rule because PUMA and 7 Eleven tend to be as if not more competitive than Coles even with their coupons. Why the ACCC ever allowed the dominant duopoly of Coles and Woolworths to capture over 70% of the fuel market is a mystery to me. Perhaps the right people were induced to look the other way.

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