Is too much choice an issue and how do you decide what to buy?

AnneS

I shop at a smaller local Coles store and I know they do not stock all the lines that the big stores stock. Even so I never feel that I am restricted because there is still a good choice and variety to choose from. I get used to the available brands and know the varieties I have tried and that we have enjoyed. Sometimes I think that the only difference is the amount of stock they have on the shelves of a set item. As the customer base is not as big as the larger stores they do not have to have so much of each item on the shelves and they seem to restock everything regularly. I was disappointed when they ceased to stock Akta-Vite but I can understand that it is not worth their while if it rarely sells. As there is no other brand that suits my needs I have to go elsewhere to buy it, but having a long shelf life I can stock up every now and then. The Aldi stores I have used are not very large so I can see why they limit their stock. mind you they do have a very diverse range of "other items" on special which take up a very large part of their stores. I think these "special" items act as a draw card to bring customers in, I know my husband loves checking them all out. Perhaps that is a good ploy on their behalf, Mum does the grocery shopping and meanwhile Dad spends extra on the special goodies.