Is too much choice an issue and how do you decide what to buy?

tjc123

This is really interesting as I am an employee at Aldi. You may think that would make me bias but it doesn't, as I still prefer to shop at Woolies or Coles based on the fact that they have more variety. My customers often complain about the fact that Aldi lacks variety, however, they continue to shop here based on the prices. I think, if Woolies and Coles are still going to keep their prices the same, there isn't much of a point in getting rid of lines. Less choice in the supermarket wouldn't be a huge issue considering the way i shop is by buying the products that are on special in that line, I don't really buy based on brand. The more brands you place in a store, the harder its gonna be on everyone. The customers, when deciding what to buy and where to find something, and the company when ordering. Aldi is growing and growing, thus, people are focusing more on cheaper items rather than variety. Though, complaints are common when Aldi doesn't have a particular item someone is after, thus they take their money elsewhere.