Food & Drink

Home Brand vs Named Brand

Food & Drink

Posted by: looklively

19th Mar 2013 03:00pm

Are there brands that you used to buy that are no longer in your local supermarket? What do you think of all these 'home brands'? Are they just as good as the named brands, are they cheaper, or are you still hankering after something in particular that just seems to have disappeared from the shelves? Give us your opinion.

A_3_headed_monkey
  • 31st Dec 2017 03:52pm

I am cautious about buying homebrands, where a branded company has gone to the expense of developing a quality product, or respectable & ethical manufacturing processes. By buying home brand, you may get short term financial benefit, but will lose in the long term as brands become uncompetitive with the cheaper knock offs. Buy buying branded, you are not only buying the product, but investing in that company to continue producing it. Non branded or home brands have no loyalty to their supply chain, and will squeeze producers for the lowest cost, and then switch producers at a whim. As a result, there's no certainty that the product wont change from year to year in quality, as it may have changed source. I am not wealthy, and some compare prices on everything I buy to make ends meet. But I also factor in country of origin (try for Australian, if ethical for that product), minimal additives, local to my state if possible, minimal plastic packaging etc. There are many things to balance. I shop at Foodland, and find that if I do need to buy their non branded product, it is usually Australian sourced, unlike coles/woolworths/aldi. When money is tight, and often it is, I just become more critical of the "amount" I buy, rather than resorting to non branded.


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